LAS VEGAS — NBC Universal, the official broadcast partner of the International Consumer Electronics Show (CES 2011), has a large video game presence at its booth in Las Vegas. NBC Universal is showcasing the many ways consumers can shape and change their experiences with entertainment, news and information in the digital age by making content easily accessible on a multitude of platforms and devices, with a special focus on providing exciting content experiences for consumers. THQ and Trion Worlds are both showing new games at the booth, including Rift.
The full spectrum of Syfy’s portfolio, which includes games, digital extensions and programming content, will be represented at CES. Syfy Games, part of Syfy’s commercial arm, Syfy Ventures, will re-brand the booth to showcase games such as THQ’s DeBlob 2, Big Point’s Battlestar Galactica On Line, and the casual games of SyfyGames.com. In addition, Syfy and Trion Worlds will preview Trion’s newest game, Rift, with a live interactive demonstration. Syfy is a promotional partner of Trion’s Rift.
Featured content in the NBCUatCES booth this year will include Syfy Games, Tech, Taste and Talk by Bravo and Oxygen’s karaoke party. In addition, NBC Universal will be creating live programming from its booth (Central Hall #9831), with appearances by NBC Universal talent including Andy Cohen of Bravo, Maria Bartiromo of CNBC, Tamron Hall of MSNBC, chef Richard Blais of Bravo’s Emmy-award winning “Top Chef All-Stars,” Tamra Barney and Gretchen Rossi of Bravo’s “The Real Housewives of Orange County.” The NBCU broadcast stage on the show floor will feature live broadcasts of CNBC’s “Closing Bell” and MSNBC’s “Way Too Early” and “News Nation.”
CNBC’s “Closing Bell” with Maria Bartiromo (M-F, 3-5 pm ET) will broadcast live on Thursday, January 6th and Friday, January 7th and feature Maria’s interviews with top CEOs as well as highlight the hottest products at the show. In addition, CNBC’s Media and Entertainment Reporter Julia Boorstin will provide live updates on how the media/technology convergence is impacting the creation of content and devices for CNBC’s “Business Day,” CNBC Europe, CNBC Asia and on her blog, Media Money, on CNBC.com. “The Wall Street Journal Report with Maria Bartiromo” will also originate from CES. During the live broadcasts of “Closing Bell,” CNBC’s suite of digital products, including the recently launched CNBC Real-Time iPad App and the premium, professional-level online and mobile service, CNBC PRO, will be on display at the NBC Universal booth.
In partnership with Sharp, NBCU again features “The Hub” multimedia lounge, hosting top business and entertainment webcasters and bloggers as they post their reports digitally and through social media. NBCU’s Peacock Productions is also working with the Consumer Electronics Association to provide daily feeds of all of the new products unveiled and any breaking news throughout the show to broadcast stations around the country.